How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Category: Mobile Marketing News
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Boost Mobile May Carry Apple’s iPhone 5S and 5C, Says Source
As a handful of U.S. carriers in the U.S. prepare to join AT&T, T-Mobile, Verizon, and Sprint this week by similarly introducing Apple’s new iPhone...
Just 11% of top spending advertisers use responsive design
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
StackMob Wants to Fuel Growing Mobile Ecosystem with New Service
Cloud-based mobile platform provider StackMob is busy plugging away at the new StackMob Service Partner Program, which is designed to help equip app development companies,...
Virgin Mobile to Carry Prepaid iPhone 5S, 5C October 1st
Virgin Mobile plans to launch Apple’s iPhone 5S and 5C on its network next week. Starting October 1st, the prepaid wireless carrier will offer both...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Why empathy is a crucial skill for web designers
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
Small U.S. Carriers Launching iPhone 5S, 5C Next Week
Next week, a handful of small U.S. mobile carriers will welcome Apple’s two new iPhones to their respective networks. As of this writing, Apple’s iPhone...
Facebook ads undervalued by last click
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
