Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
Category: Mobile Marketing News
MMW in Austin for SXSW
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW. If you’re not familiar, South by Southwest (SXSW) is a set...
Apple, Google Reportedly Lose Smartwatch Maker to Intel
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won...
At Home on the Range: The Psychology of Mobile
The following is a guest contributed post from James Ramsey, the CEO of digital creative agency Fiddlefly. In just under a decade, mobile devices have...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing
Both SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two...
Mobile Marketing Will Have 6 Billion New Targets This Year
Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Registration Still Open for mobileStorm’s Casino Mobile Marketing Webinar on Tuesday
On Tuesday, February 11th, mobileStorm – a veteran provider of mobile marketing solutions across multiple industries – will present a new webinar for casino marketers...
The Top 5 Stories in Mobile Marketing and Advertising This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Does Mobile Marketing...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Does Mobile Marketing Mean The End Of SEO Driven Campaigns?
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. However, mobile marketing is giving it a run for...
Mobile First Paying Off for Facebook
Facebook is reaping the benefits of its decision to become a mobile-first company. With approximately three-quarters of all regular Facebook users now accessing the platform...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
Putting GIFs to Work in Email Marketing
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
