Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 24/01/2014
‘Him’ Spike Jonze’s latest film Her features the disturbingly mustachioed Joaquin Phoenix falling in love with a Siri-style operating system voiced by Scarlett Johansson. Prepare...
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/01/2014
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/01/2014
Super Bowl Monday recorded the most amount of shares over the weekend: 3.3m. This is nine times bigger than Super Bowl Sunday itself. The percentage...
The last twelve months have been a time of tremendous learning for marketers across the social media landscape. In particular, Facebook’s growth and expansion of...
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 10/01/2014
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 08/01/2014
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
With millions of mobile apps available across the globe’s many app stores, it’s getting more and more expensive for developers to effectively market their apps...
As 2013 draws to a close, we at Mobile Marketing Watch want to wish each of you a happy, healthy, and prosperous new year. 2013...
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
More tablets and smartphones will be packed on Santa’s sleigh next week than ever before. According to a new report and corresponding infographic from Yodel...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/12/2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant...
According to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the...
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