Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
Category: Mobile Marketing News
Data Points Changing the Face of Mobile Marketing
The staggeringly fast increase in mobile web browsing has created a need to measure the difference between mobile browsing habits and desktop browsing habits. Not...
Online video ads find traction among SE Asia audiences
In today’s dynamic media world, it’s asking a lot of someone to watch a video ad from beginning to end. Even in the traditional TV...
Ecco’s online push with its ambassador Qin Lan in China
Danish shoe brand, Ecco, has partnered with its digital agency, Agenda Shanghai, to launch the digital campaign that unveils its new 2014 spring/summer collection in...
New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
Omnicom Media Group expands Accuen footprint amidst leadership change
Omnicom Media Group’s programmatic unit, Accuen, has formalised the expansion of its strategic teams into several local markets across the region. The group will hand...
Following APAC, India based Ozone Media sets eye on Silicon Valley
Ozone Media, India based digital technology company, announced the opening of a new office in Silicon Valley, California. One of the first players in introducing...
Microsoft Advertising Exchange gears up to compete across Asia
As part of Microsoft’s efforts to deliver scale and efficiency to display advertising, the Microsoft Advertising Exchange is now officially operating across Asia. The Microsoft...
Data pick of the day: 77% online users seek video clips
Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed...
Outbrain names Tom Foran its first Chief Revenue Officer
Outbrain, a content discovery platform, has elevated Tom Foran to the newly created position of Chief Revenue Officer. Mr Foran was formerly the General Manager...
Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Talent, balance, tech: 2014’s biggest challenges for media
As is the case with any aspect of the communication business, media too is facing challenges of its own. Various concerns confront industry leaders. While...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
