Only 48 Hours Until It’s Illegal to Unlock Your New Cell Phone
A controversial new federal policy in the United States takes effect on Saturday. If you unlock your new cell phone, you could be breaking the...
Category: Mobile Marketing News
Cisco Exits Consumer Business Through Deal with Belkin
Cisco is officially exiting the consumer business. In a move that comes as a surprise to some, Belkin announced Thursday that it will acquire Cisco’s...
Is the CPA model holding real-time bidding back?
Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...
The Littles vs. The Bigs: the “more level” playing field of mobile apps
“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...
The year of content discovery?
You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...
What to expect from apps in 2013
Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is...
Three reasons why Twitter’s Vine is the future of content marketing
Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to...
Google anti-trust ruling: the implications
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless...
Which of the top 20 UK online retailers use responsive design?
Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from...
Big data: teams not technology
Big Data may be tough on our technology stacks, but the real challenges lie elsewhere. Promises. Promises. Big Data sure makes a lot of them....
How to measure brand awareness on Facebook
“How do I measure social media?” is one of the most frequent questions I get asked whenever I give social media seminars. However, it is...
How Tesco uses Facebook, Twitter, Pinterest and Google+
Earlier this month I analysed the way that Walmart uses social media to engage with its customers, finding that it has built up a large...
McDonalds Using QR Codes to Tout Nutrition Facts
Fast food giant McDonalds is no stranger to mobile technologies and the marketing opportunities they bestow. But the hamburger king is now using one of...
Apple’s Cash Reserves Reach Epic Proportions
Notwithstanding the tumultuous tumble endured by shares of AAPL since last October, Apple’s cash reserves continue to underscore the company’s unyielding command of its industry...
Rich Media Does Wonders for SteelHouse’s Real Time Offers
Nothing warms the hearts of those in mobile like an uplifting case study of mobile advertising success. On Wednesday, we were treated to one such...
History of Siri Shows Apple Almost Lost Software to Android and Verizon
This week, the Huffington Post is taking a comprehensive look back at the origins of mobile’s top speech recognition powerhouse today – Siri, the virtual...
