Scientific Games Takes Gamble on Casino Venture
Scientific Games Corp. is taking a bold and mighty step forward to extend its reach within a thriving market poised for exponential growth this year...
Category: Mobile Marketing News
Small businesses are not impressed by Twitter: survey
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...
Are brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the...
Creating effective ads for tablets
According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...
A simple and effective way of looking at real-time bidding
You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...
Two-Way SMS Marketing Comes to Mexico
The mobile marketing tools and resources available throughout Mexico are growing more comprehensive with each passing year. To that end, U.S.-based Anchor Mobile is directing...
Facebook Earnings: Reason for Hope or Anxiety?
Facebook’s fourth quarter revenue climbed 40 percent year-over-year to $1.59 billion, as mobile revenues grew to make up 23 percent of the company’s total advertising...
J.C. Penney relents, brings back sales
The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...
Display success cannot be built on technology alone
Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...
Has Android Peaked at 70% of The Global Market Share?
The headlines sure look good for Android these days, the latest of which heralds the operating system’s impressive 70% global market share. But has the...
Ad Exchange adBrite Closing Friday
Word came late Monday that Ad exchange adBrite is closing its doors. According to an email sent to adBrite publishers and advertisers (which was obtained...
MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive Advertising Bureau have released “Mobile...
Mobile Ad Platform Aarki Acquires Mobspire
Capping off a full week of acquisitions and mergers, Aarki – the mobile ad creation and delivery platform – just acquired mobile ad startup Mobspire....
Global Mobile Phone Shipments Grew Modestly in 2012, Says Strategy Analytics
Strategy Analytics is out with a new report spotlighting the large volume of mobile devices shipped last year. Based on the data presented, it appears...
Sexual Harassment Claims Drove Rabois from Square
On Friday morning, MMW confirmed news of Square COO Keith Rabois’ stunning and altogether unexpected departure from the company. At the time, no reason was...
Five dynamic pricing issues retailers should consider
Last year, Orbitz raised eyebrows when it was revealed that the online travel site rearranges the order of hotel search results, displaying more expensive lodging...
