Is Microsoft’s Stubbornness Becoming Too Costly?
Microsoft is failing to collect on billions of dollars annually as a direct result of the company’s unwillingness to quickly hash out a deal with...
Category: Mobile Marketing News
Global Payments Veteran Tapped to Drive PayAnywhere Product Leadership
Even though the new year is only six weeks old, MMW has already observed a consistent and steady shifting of top industry talents toward the...
Vimeo Takes Aim at Twitter’s Vine
Video in social media is becoming an undeniable phenomenon. Following the recent launch of video on Twitter through Vine, Vimeo is also getting on board...
TD Bank bets on Google+ as a search play
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each...
Three examples of the psychology of social networks influencing user behavior
I took a look at three specific examples to show how social platforms have shifted user behaviour but also were influenced by it. Twitter favourites...
HMV and Republic: are administrators ruining the value of websites?
It’s even more confusing when you consider what the administrators for Republic had to say. It has a powerful website offering, owns well-known brand names,...
Rubio Water: not every marketing opportunity is worth pursuing
So how did Poland Spring, which is a brand of Nestlé Waters North America, respond? Yesterday, it posted an image to its Facebook page showing...
Mobile Payments See Flowering Success for Valentine’s Day
Swift and secure mobile payment options have made Valentine’s Day sweeter than ever for those sending flowers to their sweethearts this year. At MMW, we...
Infographic: Exploring the Quality and Our Understanding of Mobile Data Services
A new Citrix ByteMobile Mobile Analytics Report is providing insight into mobile subscriber behavior and related factors that determine quality of experience (QoE) for mobile...
How can data fuel creativity?
Creative optimization through market data Market and user data offers brilliant raw material which can be fused together to inform and empower creativity. Market data...
Facebook apps: there’s no such thing as a free audience
The popularity and success of Facebook’s development platform isn’t all that surprising in hindsight. For the first time in internet history, arguably, entrepreneurs no longer...
Verve Mobile Addresses The State of ‘Location Powered Mobile Advertising’
On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own. This one, however, pertains to...
Trio Brings Mobile Rich Media to Social Media’s Biggest Players
Celtra is touting an innovative social mobile rich media campaign with strategic partner Mindshare and gaming industry giant Capcom. For several days now a healthy...
26 superb examples of agile marketing in action
First up, three Super Bowl-related tweets. When the lights failed, some sharp marketers spotted an opportunity… Tide Audi Oreo Oreo also supported Gay Pride by...
71% of businesses plan to spend more on digital marketing technology in 2013
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these...
Microsoft Surface Pro Launch Set for Saturday
In a matter of hours, the Surface Pro tablet from Microsoft will be on sale. While consumers gain another quality selection from which to choose...
