WWE’s Social Media Muscle Sends Glenn Beck Running
Conservative media personality Glenn Beck might have made a big mistake when he referred to World Wrestling Entertainment fans and performers as “stupid wrestling people.”...
Category: Mobile Marketing News
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
Glass Aside, Google Had Other News This Week Too
After thoroughly hyping Google Glass this week, it would have been hard to tell if Google had any other announcements worth covering. Technically, the Internet...
Petition to Legalize Cell Phone Unlocking Gets 100K Signatures
The White House petition initiated to undo the questionable policy change outlawing new cell phones from being unlocked reached its goal. The petition had to...
PayPal Chasing Square Deeper into Europe
PayPal has confirmed the launch of a European version of its PayPal Here mobile payments service for small merchants. The move comes as leading rivals...
Visa Rolls Out Visa Ready Partner Program
On Friday, Visa formally launched a new partner program designed to “accelerate the introduction of innovative payment solutions globally.” As the global migration from cash...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Woz Wonders When Apple’s Next Big Innovation Will Come
Steve Wozniak, the man who co-founded Apple with Steve Jobs in 1976, is worried about the iconic Mac maker. Speaking with Bloomberg this week, Wozniak...
Square Launches Cutting Edge ‘Business in a Box’
Square has delivered a cutting edge point-of-sale solution to physical retailers with the unveiling of its new “Business in a Box.” According to the mobile...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
Silicon Valley Betting on Mobile, Online Casino Ventures
Some in Silicon Valley are ready to take a huge gamble on the future of mobile and online casinos. As legal provisions preventing real-money gaming...
Bill Gates: Microsoft Not Innovating Fast Enough
In a new interview with “CBS This Morning,” Microsoft Chairman Bill Gates tells Charlie Rose that Microsoft isn’t innovating at an acceptable rate. It’s a...
Top mHealth Stories of the Week
The field of mobile healthcare is producing almost as many headlines as headway these days. In case you’re yet to check out our sister site...
