Cabela’s Counting on Mobile Marketing for ‘It’s In Your Nature’ Campaign
Earlier this week, Cabela’s excited investors when its shares spiked better than 10% after the company indicated that it expects to top Wall Street’s first-quarter...
Category: Mobile Marketing News
Samsung’s Galaxy S4 Aims to Shape Up Smartphone Users
Last month, MHW reported that speculation was rampant about Samsung’s forthcoming Galaxy S4 and whether it would deliver features to improve the fitness and well-being...
Smartphone War Shaping Up in India’s Emerging Mobile Market
The battle for smartphone supremacy inside one of the world’s largest emerging markets for mobile is fast becoming an intense war between two of the...
Mobile Data Revenues Projected to Reach $90 Billion This Year
New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today. The US mobile data market...
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
SXSW Spotlights Excellence in Social Media Marketing
This year’s SXSW is doing more than just spotlighting social media marketing excellence, it’s body-slamming it. As MMW has covered in great detail of late,...
LinkedIn Reportedly Poised to Buy Pulse App
The biggest scuttlebutt in social media today is that LinkedIn will soon close a deal to acquire Pulse, a burgeoning news reading app that is...
In App Commerce Made Easy with New PayPal Mobile SDK for iOS
PayPal announced on the company’s official blog today that its new mobile SDK allows iOS device users to make in-app purchases through the ubiquitous payment...
SXSW Shines in the Shadow of 3-D Printer
Not only is everyone talking about the SWSW conference right now, they’re also talking about a device that we’re bound to see more of if...
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
Major Yahoo Acquisitions May Be ‘Imminent’
Yahoo may be on the verge of getting back into the headlines for reasons other than a heated debate on the virtues or vices of...
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
