Apple Launches ‘In-App Purchases’ Label
With the freemium application style surging in popularity among iOS app developers, the deployment of in-app purchase opportunities has increased just as quickly. As a...
Category: Mobile Marketing News
The Drum daily jobs round-up: TBWA Manchester, RAR, Hall and Partners, Castle Galleries, The Little Black Book Agency
An account manager job is available with TBWA Manchester. The agency is looking to hire an individual with an agency background with strong strategic skills...
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
FCC Chair Reportedly Stepping Down Friday
The rumor mill is suggesting that Federal Communications Commission Chairman Julius Genachowski will soon resign from the position he has held for nearly four years....
Which Smartphones Are Most Satisfying?
The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones. For the ninth consecutive...
Five important PPC trends
1. Cross-device tracking Convincing clients, or ourselves, of the value of mobile traffic is an on-going struggle. Conversion rates on mobile tend to be lower,...
NPD: Samsung Eclipses Android Universe
According to a new report from NPD Group, in the U.S., the Android Universe is very quickly beginning to see the dominance of Samsung. “The...
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
Three best practice tips for integrating paid search with offline campaigns
Although marketing activity through paid search has become more important, this does not mean that above the line marketing campaigns are less important. On the...
Senator Ted Cruz Succeeds with SMS at CPAC
Senator Ted Cruz (R-TX) provided a widely-covered keynote address at the annual Conservative Political Action Conference (CPAC) over the weekend, extolling the virtues of freedom,...
Lenovo Launching NFC Breakthrough in Contactless Payments
Get ready for the “next big thing” in mobile payments. According to published reports Monday, NFC-enabled payments will soon be possible from your Lenovo laptop....
School Parent Groups Get Support from Leading Mobile Payments Solution
On Monday, PTO Today – a leading resource for school parent groups – announced a new partnership with PayAnywhere, one of the industry’s top names...
Rand Fishkin: how CEOs can be great marketers
Set the mission, vision and strategy. This is central to the CEO’s role and something nobody else should be doing, otherwise the CEO is abdicating...
Wine Industry Raises its Glass to Mobile Marketing
Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine –...
Samsung Galaxy S4 Unpacking Was a ‘Social Media Event’
On Friday, the team at Salorix – the smart social engagement platform – released a social media report that looks at Twitter conversations centered on...
