White House Won’t Come to Samsung’s Rescue
On Tuesday, the White House made it official. The Obama Administration will not intervene to help Samsung avoid a product ban born of the company’s...
Category: Mobile Asia
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
Experian Debuts Mobile Consulting Services
According to the latest industry research, mobile banking will grow 300 percent by 2016. To capitalize on this mammoth opportunity, Experian is launching a mobile...
EA Sports runs leading edge mobile campaign to launch FIFA 14
FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever. This year, EA Sports...
Location Marketing: London recycle bins track pedestrians as they pass
A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street....
Emergency Webinar Will Address Urgent Matters in Mobile Marketing
On October 16th, the Federal Communications Commission will begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers...
iPhone 5s Ranks as The Top Smartphone Seller at Major U.S. Carriers
Apple’s iPhone 5s has knocked the Samsung Galaxy S4 out of the top sales spot at the nation’s top four U.S. carriers. The latest tracking...
Mobile advertising to grow 7x fasterthan desktop internet ads
Mobile advertising is definitely on a growth spurt these days. According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of...
Apple takes over as worlds most valuable brand
This story is less about mobile advertising and marketing specifically, but more about the overall perception of value in the marketplace. For many years, the...
Infographic: Proof That Social Media Marketing ROI is Real
A new infographic from Psoshul demonstrates in compelling fashion how 10 different companies effectively used social media marketing to boost sales and customer interest in...
Samsung Taps PayPal to Simplify Mobile Payments
Carey Kolaja, VP of Global Product Solutions at PayPal, says Samsung has turned to PayPal to simplify the mobile payments process for its global army...
Creative Orchestra Gets Into The Proximity Mobile Marketing Business
A London-based brand marketing and advertising agency is getting into the dedicated proximity mobile marketing business. Creative Orchestra has just opened Comobi2 to address and...
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using geo-fencing and geo-targeting. The aim...
Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Boost Mobile May Carry Apple’s iPhone 5S and 5C, Says Source
As a handful of U.S. carriers in the U.S. prepare to join AT&T, T-Mobile, Verizon, and Sprint this week by similarly introducing Apple’s new iPhone...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
