eBay is the most popular retailer on mobile, beats Amazon
eBay has turned out to be the most sought-after retailer on mobile, beating Amazon, Argos, Tesco and John Lewis in the process, according to Ofcom’s...
Category: Mobile Asia
Eugene Cheong leads Socialathon 2014 jury as President
The entries are in, the countdown has begun – Socialathon 2014 Awards is gearing up to recognise excellence in social media marketing in the Asia...
Data pick of the day: Mobile screen time leads the way for Australians
People, now-a-days, can hardly imagine surviving a day without their mobile phones, tablets and laptops. These devices form an integral part of our daily lives....
Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one voice to say, “Are you...
Millennial: Mobile Advertising in Travel Sector Increases 400%
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
comScore acquires MdotLabs to augment non-human traffic detection
comScore acquired MdotLabs to augment the non-human traffic (NHT) detection methods used in the comScore Media Metrix and validated Campaign Essentials (vCE) product suites. The...
Ensemble Australia repositions; expands to full service
Ensemble is positioning itself to take on full service creative assignments from marketers in Australia. The agency has introduced design, digital development, in-house production as...
AAMI shows ‘easier ways to save’ in unusual campaign
Insurance company AAMI has embarked on a new campaign to show there are easier ways to save. Ogilvy Melbourne, part of STW Group, is the...
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
Have you see BuzzFeed’s “Dear Kitten”? You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views...
Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a...
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and...
