Top 5 reasons why mobile retargeting is growing popular
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving – the upshot has been an incremental effort to connect with consumers through...
Category: Mobile Asia
Why businesses should develop mobile first strategy
In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian...
Text100 bolsters Malaysian leadership team
Integrated communications consultancy, Text100 has named Vijayaratnam Tharumartnam as Managing Consultant for Text100 Malaysia. He will lead the agency’s operations in Malaysia, while delivering strategic...
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth...
WPP School of Marketing & Communications graduates its first class
The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first...
Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
The Keys to QR Code Marketing
QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now...
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
Mindshare partners with Next Billion
Mindshare has partnered with Next Billion to offer new-age solutions tailored to emerging market consumers. After the launch of the GEMS (growth and emerging market...
Nasmedia and Lotame announce strategic partnership
Lotame has announced a strategic partnership with Nasmedia. Through this exclusive partnership, Lotame’s data management platform (DMP) will be integrated within Nasmedia’s tech stack, and...
#sowhoknew: Social stupidity
I sat in another airport lounge with an hour to kill and came across this fantastic article on social media facepalms one should avoid. Social...
SAP studies Asia’s youth on international youth day
In lieu of international youth day (IYD) and given that over 60 per cent of the world’s youth are in Asia Pacific, SAP analysed social...
Marketing gamification: Using games as marketing tools
Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use...
Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?
Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary recently published by VentureBeat. “Private-messaging...
Shazam gears up to monetize mobile “second screen” viewing
Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV...
