Samsung crafts interactive mktg push for new product launch in China
After the launch of Galaxy S4 Zoom, Samsung has launched Samsung Galaxy K Zoom that aims to cater to consumers’ increasing demand for quality photos...
Category: Mobile Asia
Dentsu Aegis acquires Indian OOH agency Milestone Brandcom
Dentsu Aegis Network is augmenting its out-of-home capabilities in India with the acquisition of Milestone Brandcom. Milestone Brandcom combined with Posterscope, Dentsu Aegis Network’s global...
Automotive’s evolution into a media channel & life app
We have noticed a key theme emerging for 2014. How does this apply to automotive? Automotive is being modified by the behaviour of mobile audiences...
Are You Being Followed? Yes, Soon — By Facebook
Maybe you don’t have to go to Facebook. Maybe Facebook will come to you, thanks to the emerging method of sequential mobile advertising. It’s seen...
Adobe: U.S. Search Ad Spending Up 9%
Adobe has released its latest ad data report for search ads. According to a post at TechCrunch, U.S. search ad spend grew about 9 percent...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
Omnicom’s 13% revenue growth in Q2 exceeds expectations
Omnicom Group generated net income of over USD 318 million in the second quarter 2014, which marks a 13 per cent increase in comparison to...
Spizza banks on the power of social listening
Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination...
WIRED 2014
16 to 17 October, 2014 London, UK Special Discount for MobiAD Readers! WIRED2014 is the fourth two-day flagship event from WIRED. With insights from over...
Marketers Want to Know Who You Are: Data Collection Primary Mandate
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and...
Splicky
The DSP dedicated to Mobile A DSP is a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their...
How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
Rakuten to acquire stake in market research player AIP
Rakuten Inc. has reached an agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (AIP), a Tokyo based online...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
As dating goes digital, what’s in it for brands?
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
