Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has...
Category: Mobile Asia
GroupM China’s Chief Digital Officer Tony Chen resigns
Tony Chen, who was promoted to the Chief Digital Officer role at GroupM China and Taiwan in May 2014, has called it quits at the...
Apple is Ready to Show The World What’s Next in Mobile
Apple made it official yesterday, confirming months of speculation that the tech giant will show the world what’s next for iOS, Mac, and more on...
TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to...
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
How will FB’s changes to Newsfeed & Like Gating impact brands?
So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the...
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
Mobile Marketing a Must, Not an Option Anymore
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According...
Digital might become the subset of social: Socialathon 2014
The reach of social media today is staggering. Marketers, all across the world have now realised the power of social media and are leaving no...
Mobile-first approach requires digitalisation of the real world: Socialathon 2014
With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a...
Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely...
OMD Malaysia names Kelvin Lim as its new Digital Director
OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia...
DiGi assignes corporate and branding duties to Havas Worldwide Kuala Lumpur
DiGi Telecommunications, a provider of mobile voice, internet and digital services in Malaysia, has assigned Havas Worldwide Kuala Lumpur its corporate and branding mandate. The...
Businesses walk in‘To The New’ era of social media marketing
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
