Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
Category: Mobile Asia
New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination of interviews and survey data,...
Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1...
EXCLUSIVE: New Infographic Reveals and Compares Mobile Ad Placement Engagement Rates
Ahead of the weekend, MMW connected with Taylor Odgers, the Marketing Manager at Pretio Interactive, a performance-based mobile ad network that helps brands acquire leads...
Trending’s secret sauce? Videos
Online video is changing the way companies in Asia Pacific interact with customers and drive business results. 2015 has seen the emergence of exciting new...
How travel brands can use content marketing to stand out
From Marriott’s Travel Brilliantly and Four Seasons Magazine to AirBnB’s City Guides and Virgin America’s Flyer Feed, leading travel brands are turning to content marketing...
mPulse Mobile Study Finds Link Between Interactive Text Messages, Improved Health, Cost Savings
According to a new study from mPulse Mobile, interactive and tailored text messages appear to be successful in improving member knowledge of plan offerings, and...
Google, Yahoo & Twitter are top video sites in Japan
Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016 in Japan, according to the...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
Are you happy with your LinkedIn marketing plan?
To have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match made in music heaven, Pandora...
#sowhoknew: Are you suffering from Facebook Fatigue ?
Irritated by your in-laws posting every inanity of their day? Want to avoid family who add no enrichment to your life? Pictures of your friends...
Brexit Brings Out the Creative Kings of Mobile and Ecommerce
On Friday, British voters blazed a bold and globe-shaking path toward freedom and independence from the European Union by opting to exit the EU. But...
