Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
Category: Mobile Asia
Pollfish Promises Better Monetization, Feedback with Mobile Survey SDK
The global leader in mobile surveys, Pollfish, is now promising better monetization — as well as helpful in-app feedback — with its mobile survey SDK...
New Infographic Probes Why Twitter Matters to Marketers
A new infographic from WebpageFX Data takes a deep dive into a powerful question asked by many marketers today: why does Twitter matter? As it...
5 steps to start developing your content mktg plan
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10...
SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. “Brands, mobile...
Marketing challenges (& opportunities) in the digitally disrupted bank
Way back in 1994, Bill Gates had famously said, ‘Banking is essential, Banks are not’. Over the course of the last 22 or so years,...
The musically inclined consumer
Through the help of SMG-YouGov, Live Nation Asia looked into the consumption of music and live music events across China and Indonesia. The research covers...
Attribution, the Secret Sauce of Success, Looms as New Priority for Marketers
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more important to advertisers everywhere. “Marketers...
New from HI-FI: ‘Tagcasting’ Helps Publishers, Businesses, and Individuals to Prosper with LIVE Video
HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...
Experian’s second annual #SuiteLife Awards Give Kudos to Brands with Top Notch Campaigns
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, gave kudos recently to several...
Game On: Beacons Helps Sports Teams Reclaim $1 Billion in Lost Ticket Sales
Proxbook, a global directory of proximity companies, has just released its Q2 2016 Proxbook Report, which has aggregated information from more than 330 Proximity Solution...
Recognitions for Y&R Guangzhou amid new account win
Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account...
IDC: Smartwatch Market Sees First Decline in Global Shipments
On Thursday, IDC reported some troubling news for the global state of the smartwatch industry. For the first time, the worldwide smartwatch market saw a...
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
Data pick of the day: Instagram membership approaches 50%
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
When content meets data, real conversations begin
The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives –...
