Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
Category: Mobile Asia
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
Kit Kat’s break with Twitter
Kit Kat has been inseparably related to refreshment ever since it propagated its tagline ‘Take a Kit Kat break’ and the legacy continues. The ways...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Pandora Changes Its Tune: Music Platform Makes Some Major Changes
Pandora is definitely facing the music. The innovative and creative music platform has decided it will give its advertising clients new options — like letting...
Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
Power to the shopper
If it’s harder than catching an Uber, then your service or product has room for improvement. Consumers are demanding seamless and personalised shopping experience through...
What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay dirt is the new golden...
