OMD Australia elevates Aimee Buchanan to CEO role
OMD has promoted Aimee Buchanan to Chief Executive Officer, OMD Australia. The announcement follows the promotion of Peter Horgan to CEO of Omnicom Media Group, Australia...
Category: Mobile Asia
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
mParticle Raises Millions to Advance Multi-Screen Customer Data Platform
Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led...
Why publishers should explore newer monetisation models besides ads
In the digital monetisation landscape, experimentation and innovation are the latest buzzwords. By implementing native advertising, contextual ads, innovative paywall models, and affiliate programmes, media...
Wunderman Shanghai picked as AOR for Campanile Hotels in China
Wunderman Shanghai has been appointed as the integrated communications agency of record for Campanile Hotels. The agency will handle strategy, creative, social media and digital...
Getting the best out of B2B technology content marketing
From GE’s Txchnologist, Adobe’s 99U, Intel’s IQ, Unbounce’s Page Fights with their focus on video content, to Australia’s MYOB End of Financial Year hub, leading...
Hahn SuperDry tells Australians to ‘Never Settle’
Hahn SuperDry has unveiled its latest campaign, ‘Never Settle’ via Ogilvy Sydney, which urges consumers to get out of their comfort zone as that might...
Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Building confidence in your craft
The advertising agency sector is facing a talent crisis. A joint report by LinkedIn and 4A’s showed that when compared against competitive industries, the rate...
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
