Blis Australia picks Bold Media as communications agency
Blis has appointed Bold Media Australia to head up its local media relations and communications activities. Blis works on behalf of global brands such as...
Category: Mobile Asia
In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
Mobile to account for 75% of internet use in 2017: Zenith report
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
Hootsuite hires Rich Meiklejohn as APAC GM
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
Rethinking your cause marketing strategy
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
IAB creates viewability taskforce to guide Australian marketers
IAB Australia has established a viewabilty taskforce to provide guidance and education around viewability for the Australian market. The taskforce members, who come from a...
Greg Brown appointed President of Amplifi, ANZ
Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. Mr Brown joined Dentsu...
KRDS SG now has a new chat bot agency – Oh My Bot!
With the chat bot revolution picking up, KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in Hong Kong, UAE, India and...
Money and Marketing on Mobile: How Much Does It Cost to Build an App Today?
It’s a question that innumerable businesses have been asking for years. But the answer to the question keeps changing with the times. So what is...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
Can a Third-Party Logistics Company Really Save You Money?
Now that 96 of the Fortune 100 companies use third-party logistics (3PL) providers to handle shipping, it has become obvious that there must be concrete...
FB’s Adam Mosseri on why India is a key market for growth
Ever since Mark Zuckerberg’s Townhall in Delhi last year, India has frequently been mentioned in Facebook’s plans for growing the social media platform further. There...
MP & Silva appoints Jochen Lösch as CEO
MP & Silva has appointed Jochen Lösch as CEO. Mr Lösch has almost 20 years’ experience in leading executive positions in the international sports industry. A qualified...
The curious case of modern marketing
Modern marketing is a curious one. Fueled in part by technological advancements, innovations today allow marketers to extend and optimise their reach and budgets. The...
Feld Entertainment names Vizeum as media AOR for Disney on Ice
Vizeum, part of Dentsu Aegis Network, has been appointed as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched...
#sowhoknew: Will your digital past come back to haunt you?
At the US Presidential debate last Sunday ‘regular guy’ Ken Bone became an overnight sensation. With his natty red cable knit sweater and earnest demeanour...
