Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
Category: Interactive marketing
How misusing Tumblr might hinder your connection to the teen demographic
Below is a list of five brands using Tumblr well, but first a look into what a popular Tumblr user, Georgia Gore, thinks of more...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
Use CRM Data To Build Relevance — And Avoid Message Overload
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out “owned” media...
That Cookie-Killing Student? An Ad Agency Just Hired Her
Remember that grad student whose thesis project could destroy digital ad targeting as we know it? She got her degree and just started her first...
Measures of digital marketing ROI are meaningless unless ads are viewable
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Apple’s Charger Take-Back Is a Model for Ongoing Brand Engagement
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight...
Fantasy Football Players Are Dream Demographic — If You Can Get Their Attention
In the early ’90s, fantasy football was the equivalent of Dungeons & Dragons — an addictive but not-so-cool hobby you didn’t discuss in public, enjoyed...
Yahoo’s Tweaks to 18-Year Old Brand are Underwhelming, Industry Execs Say
Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up...
TBWA Creates A Dating Game for Startup Companies
TBWA has creating a dating game–for startups. The Omnicom Group agency has launched a new mobile app, CoCreator, which it’s marketing as a “business speed-dater”...
AOL Said to Be Closing or Finding Partners for 400 Patch Sites
AOL will replace the head of its struggling Patch local-news operation and plans to close or find partners for 400 of the business’s 900 community...
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
How Social Data Influenced Hyatt to Pull Part of Campaign Days Before Launch
When Facebook COO Sheryl Sandberg’s modern feminist manifesto “Lean In” ignited negativity, Hyatt was forced to pull the plug on a main element of its...
Eight digital campaigns from the world’s best and worst selling car brands
Below is a look at their digital ideas for selling more cars, and my views on how well they executed. Best Selling Ford Product placement...
