Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Category: Interactive marketing
New Forrester Study Singles Out Top Data Management Platforms
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
Conde Nast Teams Up With Amazon to Streamline Subscription Process
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
The Digitals 2013 Winners Report
The Econsultancy / nma Digitals Awards 2013 were held on the 27th June 2013. The awards celebrate, recognise and award excellence in digital marketing and...
Ogilvy Chief Data Officer Role May Be Sign of Things to Come
Is the chief data officer an addition to the agency C-suite that will stick? Ogilvy & Mather is among the first agencies to create a...
Programmatic media unpacked (part two)
Growing pains Programmatic media has quickly become a catch-all name for the seemingly clandestine automated trading relationships between agencies, advertisers, publishers and tech vendors. This...
Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track...
10 Hollywood Hits Inspired By Magazine and Newspaper Articles
“Lee Daniels’ The Butler” — a bio pic about Eugene Allen, who served as White House domestic to eight presidents — hits the big screen...
AOL Begins Massive Round of Layoffs at Patch, Shuttering of Sites
It’s a bloody Friday at AOL’s Patch. The network of community news sites is set to lay off about 500 staffers, as many as 350...
10 ways to suck at social media
1. Not listening The first thing you do when creating a social media strategy, is listen. More and more brands realise the importance of listening,...
Facebook launches Clickable Hashtags on iOS
After Facebook earlier this week launched hashtag search, restaurant reservations from Pages, and faster Timelines for iOS (Read more: http://tnw.co/13TUkuH) they now launched Clickable Hashtags...
Tencent Net Income Misses Estimates on WeChat Marketing
Tencent Holdings, China’s largest Internet company by market value, posted profit that missed analyst estimates as it boosted spending on e-commerce and marketing to compete...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
PlaceIQ Hires Tumblr’s Former Finance VP as First CFO
Mobile advertising technology company PlaceIQ has hired Scott Casey away from Yahoo! to be the first CFO in the company’s three-year history. Mr. Casey was...
