Scott Galloway: Amazon is ‘beating up’ on Google, Facebook and Apple
Scott Galloway’s book “The Four” is about tech giants Google, Facebook, Apple and Amazon and how they pose a threat to just about every other...
Category: Interactive marketing
Hulu’s star-studded campaign piles on the video views
Hulu nearly overpowered all the competition in video advertising this week with a celebrity campaign trying to position the service as just too good. It...
Netflix plans a choose-your-own-adventure ‘Black Mirror’
Netflix is about to let you decide how your favorite show will end. The streaming service is developing a slate of specials that will let...
VW steps up digital push connecting cars through Microsoft cloud
Microsoft Corp. and Volkswagen are set to strike a deal to use the U.S. software giant’s cloud technology to connect the auto manufacturer’s entire vehicle...
Barstool Sports CEO defends site against harassment claims
Barstool Sports CEO Erika Nardini, a woman overseeing a controversial and male-dominated business, defended the sports website following a Daily Beast article describing a history...
Wunderman CMO at Dreamforce: ‘You are f—– without first-party data’
Jamie Gutfreund, Wunderman’s global CMO, is running late for an interview to discuss the role agencies play when working with brands and massive cloud-computing companies....
Apple, Salesforce join forces to boost mobile business apps
Apple Inc. and Salesforce.com Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads....
Toyota agrees to add Android auto in its cars
Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the...
Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against...
Amazon may open up to 3,000 cashierless stores by 2021
Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with...
Jackie Jantos leaves Spotify, becoming the second top marketer to exit
Less than a week after parting ways with Chief Marketing Officer Seth Farbman, Spotify is saying goodbye to another top marketing executive: Jackie Jantos, who...
Musk signs up mystery passenger to take rocket trip around moon
Elon Musk’s rocket company signed up its first passenger for a flight around the moon, taking a giant leap toward commercializing space travel — at...
Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong
Oath president and Chief Operating Officer Guru Gowrappan has been tapped as the company’s next CEO. He will succeed Tim Armstrong, who is leaving the...
DMEXCO 2018: What to expect as the tech conference returns for its ninth year
The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here’s what you need...
Now that Tim Armstrong is leaving Oath, where will he land next?
Tim Armstrong, CEO of Verizon’s Oath, is in talks to leave the company as early as October, according to a report in the Wall Street...
Branch, a Facebook mobile measurement partner, buys Tune mobile attribution biz
Branch, a four-year-old company that in February became Facebook’s first new mobile measurement partner since 2013, is acquiring the mobile attribution business of Tune, which...
