Wunderman CMO at Dreamforce: ‘You are f—– without first-party data’
Jamie Gutfreund, Wunderman’s global CMO, is running late for an interview to discuss the role agencies play when working with brands and massive cloud-computing companies.
Gutfreund, in San Francisco for Salesforce Dreamforce, is likely late because it’s near impossible to get anywhere during the three-day event, which attracts some 170,000 people each year. To put that number in perspective, 175,000 people attended the Consumer Electronics Show in Las Vegas last year, while 12,000 people were at the last Cannes Lions Festival of Creativity.
At Dreamforce, attendees aren’t talking about the latest brilliant creative, but instead speak about the so-called “fourth industrial revolution,” a phrase said countless times during CEO Marc Benioff’s keynote speech on Tuesday. “We started with steam,” Benioff said on stage. “Then it was electricity. Then computing. And now we’re in the fourth; we are all connected and we are all one. Everything is connected.”
