The Big Reveal: Twitter’s Ad Business Grows, But So Do Losses
Twitter has lifted the veil on its financials, revealing that its ad revenue is growing robustly, but that it remains a way off from profitability....
Category: Interactive marketing
Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too....
Cars.com to Sit Out of Super Bowl After Six Years in the Game
Cars.com will sit out of the upcoming Super Bowl, ending a streak of consecutive appearances going back to 2008. Continue reading at AdAge.com Via AdAge
How TfL uses big data to personalise its marketing campaigns
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
Is making a successful game an art or a science?
In a recent article the Ad Contrarian philosophically asked ‘is advertising art or science?‘. It highlights that advertising has both sides, which has similarities with...
Facebook, Cisco Target Local Business With Wifi Check-Ins
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco. Following a...
GTA V Meets ‘Dumb Ways to Die’ in YouTube Parody Video
Even before McCann Melbourne’s celebrated “Dumb Ways to Die” campaign for Metro Trains, people already had been dying stupidly all over the place in video...
Ben Huh, The Man Who Popularized Internet FAILs, Wants To Reinvent The News
Ben Huh has built an Internet empire on humor, pratfalls and a healthy dose of Schadenfreude. And now he wants to dramatically alter the way...
Sherwin Williams Uses Google Glass to Turn the Real World Into Paint Colors
With Sherwin Williams’s new Google Glass app, consumers can turn everyday items into paint colors with nothing more than a wink or a voice command....
Email Beats Social Networks for Online Offer Sharing: Study
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
The Chernin Group’s Billy Parks Imagines Reality TV, Without TV
This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series...
What if web ads became opt-in?
– More photos of the ad-free city You may believe that nobody would ever be in a position to instigate such a madcap plan, but...
Just 11% of top spending advertisers use responsive design
Our own research among Econsultancy subscribers found that 46% of businesses use responsive design, however it’s important to bear in mind that our users tend...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
Hearst’s Dr. Oz Magazine Takes Shape as ‘The Good Life,’ Pitches Buyers
Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine “The Good Life,” according to two people familiar with the matter. The title will...
Facebook to Give Users More Say About Ads in Their News Feeds
Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds. An offshoot of...
