Social Media Increasingly Important for B-to-B Marketers: Study
B-to-b marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study by IDG...
Category: Interactive marketing
The New York Times begins native advertising. Will it work?
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
How Chrysler, Ford, GM, Others Use Auto Location Data
The government’s research arm found that data-hungry in-car location services could use some improvement in the privacy and consumer notification departments. Though the Government Accountability...
2014 predictions from the New York tech community
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
The Super Bowl is getting its first commercial that’s enabled for “t-commerce” — e-commerce through your living room TV. H&M plans to air a 30-second...
Four iPad Stats Every Publisher Should Know
In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
Jerry Seinfeld on His Deliberately Bad Ads for Acura
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
Even ‘Santa’ Needs Google Helpouts
Anomaly presents its first work for Google Hangouts and Helpouts — and in keeping with the season, it’s all about Santa. Kris Kringle is the...
Looking back at brand management in 2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant...
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Singapore
Course benefits 4As, Econsultancy and ClickAcademy Asia are proud to launch the first world-class certificate in Digital Marketing programme in Singapore catering to senior managers...
AOL’s Tim Armstrong Hints at Impending Patch Partnership
When AOL’s Patch cut hundreds of employees and shuttered dozens of sites this summer, the hyperlocal news behemoth seemed headed towards the scrap heap. But...
