Why marketers need to be not just helpful, but useful
There’s been a fair bit written lately about how marketers need to be helpful. Look no further than the best selling book, Youtility by Jay...
Category: Interactive marketing
Google+ Extends Reach Across the Web With New Social Ads
Google+ will extend its reach across the web in the guise of new ad units. Google has been testing new social ads composed of posts...
DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage...
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom
Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a...
GE Designates Dec. 3 as ‘3D Printing Day,’ 3D-Prints Xmas Gifts
Peanut butter has a day. So do donuts. So why shouldn’t 2013’s most-hyped technology also get one? General Electric is on it, folks. It has...
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Rewind: Young John Slattery Can’t Believe His Luck in This 1980s Sports Illustrated Commercial
There was a time in the ’80s when men rushed into video stores searching for VHS (or Betamax) tapes of sports bloopers. And those men...
Don’t let your mobile ads be unwelcome guests at the party
We are a hefty two decades into the commercialization of the internet, and this newest medium is still supported by one of the oldest broadcast...
Katie Couric Said Near Deal to Create Yahoo News Reports
Katie Couric is near an agreement with Yahoo to create news programming for the web portal, said two people with knowledge of the talks. A...
Video: An Early Look at Targeted Advertising on Smart TVs
The promise of targeted TV advertising has remained mostly that, a promise. But experiments and small-scale rollouts abound, including efforts at DirecTV, Invidi, Comcast and...
Top 20 most shared video ads of 2013
Here’s the top 20 in all its YouTube embedded glory: 1. Dove: Real Beauty Sketches: 4.24m Dove transformed its marketing strategy to a more socially conscious approach;...
Ad Tech’s Master Builder Iponweb Expands to Agencies, Marketers, Publishers
When Boris Mouzykantskii walked into Advertising Age’s offices in Midtown Manhattan recently, he was a bit bewildered. “I still don’t know what I’m supposed and...
Dispatch From Internet Week Europe: Murder and Mayhem in London
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget
There’s the Affordable Care Act. There’s Obamacare. And then there’s brosurance and hosurance. The terms popped up this month as two Colorado nonprofits fired up...
