What Would an ‘Honest’ Facebook Movie Look Like?
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
Category: Interactive marketing
Google Joins Brands’ Pre-Olympic Protest of Russia’s Anti-Gay Law
American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights. The day before the 2014 Winter Olympic Games officially kick...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Microsoft’s First National Ad During the Super Bowl Is a Tear-Jerker
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
The future of TV: five innovations to look out for
Dynamic second screen ads Social TV has been a big success. 40% of tweets at UK peak time are referencing television. BSkyB recently revealed it’ll...
Facebook’s Ad Business Is Firing On All Cylinders, but Mum’s the Word on Teens
Facebook had plenty of good news to share from last quarter, like the fact that mobile now accounts for 53% of its ad revenue. But...
Chipotle Hits Hulu With Debut of Satirical Series ‘Farmed and Dangerous’
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
Microsoft, Machinima ‘Native’ Ad YouTube Blunder Risks FTC Ire
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
An undetermined number of brilliant things we’ve seen on the internet this week
‘Him’ Spike Jonze’s latest film Her features the disturbingly mustachioed Joaquin Phoenix falling in love with a Siri-style operating system voiced by Scarlett Johansson. Prepare...
SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
YouTube Courts Sundance For Indie Filmmakers, Advertisers
Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Top 20 Super Bowl ads of all time
Super Bowl Monday recorded the most amount of shares over the weekend: 3.3m. This is nine times bigger than Super Bowl Sunday itself. The percentage...
Netflix’s Next Ambitious Original Series: Marco Polo, by the Weinstein Co.
Netflix, the largest subscription streaming service, reached an agreement to carry an original TV series about the explorer Marco Polo from Weinstein Co., the independent...
