LinkedIn’s Penry Price: We’re Not Competing With Facebook
LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales...
Category: Interactive marketing
Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
That Selfie, Spontaneity and Youth: Samsung’s CMO at 4A’s Transformation
Samsung has been making a habit of devising and executing marketing ideas as quickly as possible, Samsung CMO Todd Pendleton said at the 4A’s Transformation...
Welcome to the New First Screen: Your Phone
Say hello to the new first screen: your phone. Daily time spent on mobile devices is now outpacing TV in the U.S. for the first...
Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
Five Things the FTC Will Get Tough on in 2014
WASHINGTON — As data becomes the bedrock for more and more businesses, data security is becoming increasingly important. The sheer amounts of data, coupled with...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
WPP Takes Stake In Commerce Startup eCommera
WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury...
How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
Facebook to Buy WhatsApp in $16 Billion Deal — That’s $36 Per Monthly Active User
Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder
Gannett’s Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw. “The exorcisms of Latoya Ammons,” a 5,300-word...
