Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
BuzzFeed is known for publishing highly shareable lists and quizzes, but the viral publisher is now developing an app to highlight its more serious reported...
Category: Interactive marketing
Jane Newman on How Planning Kept Apple Creatives on Right Track
“I like risk. I like doing things that haven’t been done before. It’s a fault. It’s a character fault, I think.” Jane Newman made that...
Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers
“Did you see a post for Showtime’s Masters of Sex?” Instagram recently asked people who use the photo-sharing service. Others have been quizzed about ads...
Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands
“We worked with Canon on a media plan and a target for impressions for the campaign,” Mr. Gregory said. Celebrities were paid a “small fee”...
TubeMogul Raises Less Than Expected With IPO
Wall Street’s disenchantment with ad-tech spilled over to the IPO market today, with video-ad-buying software company TubeMogul taking the hit. The company’s stock may have...
A-B InBev Shuffles Executive Ranks, Affecting Media, Digital
Anheuser-Busch InBev’s recently-installed marketing VP in the U.S. Jorn Socquet has begun putting his stamp on the brewer, overseeing key executive changes that affect media...
Apple, IBM Strike Deal to Go After Mobile Enterprise Market
Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile...
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat...
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
A Year Later, NSA Revelations Haunt Verizon in Germany
Germany favors Deutsche Telekom to replace Verizon Communications as a network provider after deciding to end the American company’s contract in the wake of reports...
After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
