TubeMogul Raises Less Than Expected With IPO

Wall Street’s disenchantment with ad-tech spilled over to the IPO market today, with video-ad-buying software company TubeMogul taking the hit.

The company’s stock may have risen over 49% at one point, but that was hardly a consolation for the eight-year-old TubeMogul, which had to scale back its targeted $11 to $13 per share to $7 and ended up raising only $43.75 million after seeking $93 million.

“It’s a challenging fundraising environment for companies in the ad-tech space,” said TubeMogul CEO Brett Wilson in an interview with Ad Age. “But the fact that we got a deal done and brought on a number of high quality public equity investors really is a testament to the differentiation of our models versus others.”

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Via AdAge

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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