Refinery29 Fetches $50 Million Investment from WPP and Scripps
Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps...
Category: Interactive marketing
The Marketer’s Imperative in the Innovation Economy
Welcome to the Innovation Economy. It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized.” Information, design, media, entertainmenteven innovation itselfhave all been broken up...
Is Facebook Becoming the Apple of Digital Ad Sales?
Facebook has become the Apple of digital ad sales. The social network is able to push its ubiquitous product to increasingly higher prices seemingly without...
Google Can Scrape Data, Build Robot Armies; It Just Can’t Mess With Search
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Epsilon Hints at Changes To Its Conversant Business
Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion...
Google Likely to Face Charges in Europe for Antitrust Violations
Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said....
BuzzFeed Restores Vanished Posts, Says It Didn’t Delete Them Over Advertiser Pressure
BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical...
LinkedIn’s $1.5 Billion Lynda.com Purchase Is All About the Data
LinkedIn has acquired online education startup Lynda.com for approximately $1.5 billion, the company announced today. The acquisition is LinkedIn’s biggest ever and gives the company...
Tech Sponsors Return to Beleaguered Data Conference in Indiana
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals
Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, to pull in $100 million in revenue this year. To help it...
Despite Tech Media’s Obsession, Big Brands Aren’t Rushing to Meerkat, Periscope
Typically the bigger the brand, the longer it takes them to adopt the hottest new social app. Case in point: trendy live-streaming apps Meerkat and...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
Government Lets Amazon Test Its Drone Delivery After All
Amazon’s effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
