10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
Category: Interactive marketing
The Race Is On to Reach India’s Next Billion Internet Users
Google TV commercials for India showed people how easy it is to search for cricket scores on its app. Actors in Amazon’s ads sang a...
10 grin-inducing digital marketing stats we’ve seen this week
For more stats, as ever, we urge you (all together now), ‘check out Econsultancy’s Internet Statistics Compedium‘. US app downloads down 20% YoY May 2015...
How Yahoo Could Help Verizon or AT&T Monetize Their Data
Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Microsoft Board Pushing for Faster Shift to Cloud Products
Board members at Microsoft are grappling with a growing concern: that the company’s traditional software business, which makes up the majority of its sales, could...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
Seven big challenges facing healthcare marketers
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class
As cellphone carriers itch to turn their consumer data into dollars, Mercedes-Benz is among the first advertisers to benefit from new partnerships between telecom providers...
Why use CRM data in programmatic media campaigns?
The benefits of using CRM in programmatic Programmatic advertising shows a particular banner or a video ad to a particular consumer. That’s essentially its power....
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Sexy Eating Replaces Hunger Fighting on Viral Video Chart
Walmart’s anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most...
IBM and Marchesa Will Debut ‘Cognitive Dress’ at Met Gala
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign. The data-driven...
15 startling digital marketing statistics from this week
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
