ANA to FCC: Cable-Box Competition Is Bad for Advertisers
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would...
Category: Interactive marketing
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
10 funky digital marketing stats from this week
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Ex-Mashable Exec Seth Rogin on Why He Believes in Newspapers’ Nucleus Marketing Solutions
Right now, Seth Rogin is Nucleus Marketing Solutions, the new “marketing solutions provider” formed by Gannett, Hearst, McClatchy and Tribune Publishing and announced Thursday. He’s...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
Bots Could Give Facebook a Bigger Slice of the App Economy
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
Former AOL President Bob Lord Moves to IBM as Chief Digital Officer
Continue reading at AdAge.com Via AdAge
Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
