Prime Day Gives Retail a Boost
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped...
Category: Interactive marketing
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Wearable Technology Enters the Workplace
The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that...
Check Out Donald Trump’s New Online Ads
Donald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix. The Trump campaign ran just...
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
Amazon Data Center to Open in U.K. Despite Brexit Uncertainty
Amazon.com’s cloud computing division remains “committed” to opening a London data center by early next year, even after the British public’s vote for the U.K....
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
What U.K. Vote to Leave EU May Mean for Global Tech Industry
The lasting impact of the U.K.’s vote to break with the European Union won’t be known for years, but the shift has immediate ramifications for...
YouTube Red Gets First High-Profile Original Series in ‘Step Up’
YouTube Red is moving from a home for originals from native creators to one with big-budget dramas. As YouTube parent Google looks to ramp up...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’...
Apple iPhones Found to Have Violated Chinese Rival’s Patent
Apple violated the design patents of a Chinese device maker and may have to halt sales of its latest iPhones in Beijing, the city’s intellectual...
