What Advertisers Want From Snapchat’s First Earnings Report
It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company...
Category: Interactive marketing
Sinclair Buys Tribune for $3.9 Billion, Creating TV Goliath
Sinclair Broadcast Group Inc. is buying Tribune Media Co. for about $3.9 billion, a deal made possible after the U.S. Federal Communications Commission voted last...
Marketers Sound Off as Facebook Closes Oculus Story Studio
Facebook said late Thursday that it’s shutting down its Oculus Story Studio, causing some marketers and agencies to question if that means game over for...
Facebook Bows Out of Bidding War for Big-Time Sports — For Now
Facebook is backing away from the high-priced market for big-time sports, setting the social network apart from other digital media companies and drawing a line...
Here’s Who Decides What’s Offensive For Google
Rick Summers, principal, global publisher policies at Google, is paid to get offended. Summers oversees the development and implementation of global publisher policies for both...
Microsoft Hires Former FTC Commish Brill as EU Privacy Restrictions Loom
Longtime digital privacy defender and former commissioner at the Federal Trade Commission Julie Brill will join Microsoft this summer. Following a yearlong stint with law...
The NewFronts Need to Shed the Sexy and Start Selling Safety
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Trump Impersonator Drops In on ‘Failing’ New York Times in Homepage Ad for Comedy Central
Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like “failing” and “fake news” in...
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American...
IAB Chief ‘Can’t Deal With This Shit,’ Demands Members Join TAG
The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register...
Boost Mobile and 180LA Win Campaign of the Year in Ad Age’s First Creativity Awards
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Glossary: What Martech Buzzwords Really Mean
Attempting to speak with someone who’s fluent in martech is not easy. For starters there is the jargon, a miasma of buzzwords and phrases. You...
Amid PR Struggles, Uber Lifts the Veil on Its Business Results
Uber Technologies isn’t required to report its finances publicly, but the privately held company has decided to forgo that luxury for the first time. Uber...
Kofax CMO Proves that in Marketing, United We Stand
If “every village has its idiot” had an antithesis, it would be “every community has its organizer.” In any group setting, he or she is...
‘Fate of the Furious’ Tie-ins Force Their Way Onto the Viral Video Chart (Which Excludes Movies)
Our weekly run-down of the most-viewed video campaigns as tabluated by Visible Measures deliberately bans movie and video game trailers because otherwise they would often...
Facebook Adds Signup Buttons to Win Over Skeptical Instant Articles Partners
Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media...
