Category: Interactive marketing

The plus button lets people add tweets to a ‘thread.’ Credit: Twitter Twitter has built a way for people to string tweets together in a...

Ad Age’s 2017 A-List & Creativity Awards celebrated outstanding agencies, work, people and companies. Honorees included Anomaly, BBDO, Boost Mobile’s Boost Your Voice campaign, Kaylin...

Apple is close to acquiring Shazam Entertainment, the startup whose music recognition app is already built into Apple’s Siri virtual assistant, according to a person...

In what it calls a “monumental” breakthrough, the Trustworthy Accountability Group says its method can cut online ad fraud by more than 83 percent. TAG,...

Days after it started receiving backlash for appearing to include only men in the keynote addresses listed online, the group that runs the massive tech...

Twitter said it allowed anti-Muslim videos that were retweeted by President Donald Trump because they didn’t break rules on forbidden content, abandoning an earlier rationale...

Amazon announced new voice-activated tools for the workplace, hoping that verbal commands”Alexa, print my spreadsheet”will handle common office tasks. Alexa for Business will let users...

The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified...

Paint it Black Black Friday meant big business online. Sales on the internet on Thanksgiving and Black Friday in the U.S. were up 17.9 percent...

Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay...

Facebook will show people which Russian propaganda pages or accounts they’ve followed and liked on the social network, responding to a request from Congress to...

Many advertisers are clueless about the media technology they’re using to power much of their digital-media buying. That’s according to a recent study by ID...

There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on...

Now you can talk to Mr. Mucus, in a sense, via chatbot, thanks to WebMD and the latest wrinkle in its long-running partnership with RB...

Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with...

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