Category: Interactive marketing

“It was like hell fire on there,” Eby Yielding says. The octogenarian from Hemet, California, is talking about Facebook and the election of 2016, when...

Twitter said it found another 1,062 accounts linked to the Russian government-backed Internet Research Agency accused of trying to influence the 2016 U.S. presidential election....

Facebook is expanding a U.K. investigation into possible interference by Russia ahead of the country’s 2016 election to exit the European Union, after facing pressure...

YouTube’s premium ad program is no longer part of the “Logang,” as fans of Logan Paul are sometimes called. The video platform has kicked Paul...

One Saturday many years ago, I left my first job as a clerk in a South London cheese shop, the pocket of my Sta-Prest trousers...

It’s time to get your entries in for Ad Age’s second annual Creativity Awards, an expansion of our long-running Agency A-List honors that recognizes the...

The Ad Council lands on this week’s Viral Video Chart with a drunk-driving PSA that tries humor instead of scare tactics. It shares the top...

Snapchat — a company that’s been reluctant to impose ads on its audience — is now weighing whether it will force people to sit through...

President Donald Trump said Friday the U.S. Postal Service should charge Amazon.com Inc. more to deliver packages, the latest in a series of public criticisms...

Alphabet Inc.’s Google said it will extend commitments made five years ago to U.S. antitrust officials related to how developers use its advertising platform and...

The most-viewed brand video of 2017 was about, well, video in 2017. The latest of YouTube’s annual “Rewind” videos plays on popular uploads of the...

That Pepsi ad It wouldn’t be an advertising community if it didn’t at least discuss the biggest moments in the industry, and the Kendall Jenner/Pepsi...

Digital advertising had yet another record-breaking first half of 2017, and is on pace to hit $85 billion by year’s end, according to the latest...

Facebook is on a collision course with one of Europe’s most powerful regulators as Germany’s Federal Cartel Office attacked the way the social network giant...

Marketing today is filled with more swirl than an extra-large soft serve. The proliferation of platform acronyms (DMP, CDP, DSPWTF??) makes it difficult to understand...

Credit: Pandora Pandora is making a significant shift in how it delivers music — and in the process, how it captures ad revenue. Pandora will...