Ad Lib Podcast: Po.et CEO Jarrod Dicker on Why Blockchain Could Save Publishing
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Category: Interactive marketing
Amazon, Roku and Apple Under Pressure On NRA TV
Social media protestors are asking streaming video platform providers including Amazon, Roku and Apple TV to stop carrying the National Rifle Association’s digital TV network....
Google Debuts AdSense ‘Auto Ads’ for Publishers
Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to...
Video Advertising Puts Super Bowl Campaigns in the Rear View
The weekly Viral Video Chart has shaken off the after-effects of the Super Bowl, with only one campaign from the game remaining in our top...
Waymo Wins Approval for First Driverless Ride-Hailing Service
The first U.S. commercial ride-hailing service without human drivers has been approved. Waymo, a unit of Alphabet Inc., got a permit in late January from...
Connected By Design: R/GA’s Bob Greenberg Curates Exhibit for Cooper Hewitt
RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love...
Weed Treats Social Media Like Palm Oil: You Must Shape Up Eventually
Unilever Chief Marketing and Communications Officer Keith Weed has gotten tougher on big digital platforms but he’s not ready to go cold turkey on the...
Unilever Will Pull Funds from Social Media That ‘Breed Division’
Unilever will stop spending on digital platforms that “breed division in society or fail to protect children,” Chief Marketing Officer Keith Weed plans to announce...
P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending — Mostly
A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.’s considerable spending, Chief Brand Officer Marc...
IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising
The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of...
Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month
Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point...
Amazon Alexa Loses Her Voice but Wins USA Today Super Bowl Ad Meter
Amazon’s return to the Super Bowl for its Alexa voice assistant has won USA Today’s annual Super Bowl Ad Meter, which asks online volunteers to...
Google in Race to Deflect EU Fines as Shopping Foes Cry Foul
Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust...
Annoyed by Targeted Ads? Google Says It’s Got You Covered
If you’ve shopped online you know that whatever you boughtsay, flowers or a ceiling fanis likely to follow you all over the web. It’s as...
Gatorade Hires Work & Co. to Help With Digital Innovation
Gatorade has hired Work & Co. to help the brand with digital innovation, specifically focused around increasing engagement with consumers, according to people with knowledge...
