‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a...
Category: Digital marketing
Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37...
How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist...
With Harry’s, Edgewell gets a DTC brand with a significant wholesale operation
When Edgewell completes its acquisition of DTC razor brand Harry’s, it will gain insight into how to better connect with customers online, as well as...
Digiday Research: More than half of marketers don’t think their agencies share their interests
Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies. As a result, marketers are doubting...
WTF is customer intelligence?
The post WTF is customer intelligence? appeared first on Digiday. Via DigiDay
To compete, agency holding groups borrow from consultancies’ playbook
Consulting firms still cast a long shadow over agency holding groups. Two years ago the ad industry shrugged off the threat of consultancies. Today it’s...
Rundown: For agencies, in-housing is a symptom, not a disease
One of the key slides in WPP’s annual report, released this week, essentially shrugged off in-housing as a threat to agencies. In a section about...
How digital studio Collab helps video creators make money — often off old Vine clips
Digital studio Collab is best known for helping former Vine stars find their old videos on YouTube, claim them and make money off of ads...
The Rundown: Agencies get their hands dirty with data ownership
Last summer, the question of what agency groups will do with data — own it, or rent it — had left Publicis on the back...
‘A more sophisticated influencer strategy’: Publishers are building teams to recruit ‘expert networks’
Contributor networks swing in and out of fashion in media. But with influencer marketing en vogue and publishers hunting for ways to drive engagement on...
VR hype has been replaced by AR hype among publishers
Three years ago, The Guardian was convinced that virtual reality was about to enter the mainstream. In Oct. 2016, the British news publisher announced that...
Digiday Research: Publisher execs say Apple News+ taking subscriber ties as risky as bad revenue split
Apple News+ is the latest platform testing ground for publishers, but it poses serious dilemmas for companies deciding whether to participate or not. In a...
All attention is not equal: What constitutes a view?
As programmatic buyers move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, there has been...
Snapchat to focus on Stories and camera at partner summit
At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features....
Instagram considers ad products to compensate stars on IGTV
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its...
