A marketer’s guide to a perfect launch
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Category: Digital marketing
Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts...
Citing conflicts, WPP won’t participate in Accenture-led ad pitches
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit,...
Harnessing creativity and technology with next-generation email
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered...
Hearst is finding success in YouTube, and is pouring more resources into programming
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over...
How Walmart is building a delivery operation to rival Amazon
Walmart is aggressively testing new delivery capabilities — both built in house and in partnership with startups — as the retailer prepares for a delivery...
‘We expect to see change’: ICO warns ad tech not to flout GDPR
It was only a matter of time. U.K. data protection authority the ICO has investigated how the ad tech sector still uses personal data for...
The video star will never die: Music videos come home to TV
Just after midnight on August 1, 1981, a woman in a silver-sequined costume slid down a human-sized glass test tube to announce the death of...
With Tasty as centerpiece, BuzzFeed aims for $260m in branded product sales
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The company is using that success...
Report: Why advertisers turn off brand safety controls
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How DTC brands plot their PR strategies
Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week....
‘We can manage the mix better’: Why Getty took its marketing in-house
This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and...
Vice News looks to add to newsroom heading into 2020 election season
Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas...
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around...
Video: WTF is bid shading?
As the programmatic auction model continues to evolve, so do the problems that come with it. Here, senior reporter Tim Peterson discusses the many iterations...
Developing a successful advertising strategy with Instagram Stories
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