This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad...
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
The Financial Times has become a minority stakeholder in media startup Business of Fashion. The London-based business-to-business title has 35,000 paying subscribers and a lucrative...
The post Survey: How does your company manage its content? appeared first on Digiday. Via DigiDay
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings,...
Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology...
PeopleFun knows a thing or two about engagement. The mobile game developer is best known for its wildly popular word games, including Wordscapes and Word...
By Ebonie Newman Sixty percent of consumers say they’re likely to buy from or boycott a brand based on its position on a social or...
In early June, employees at the digital car marketplace Autotrader UK discovered that they had a problem. Dozens of site visitors were complaining that they...
Like other publishers with subscription models, French newspaper Le Figaro is trying to figure out how to balance new customer acquisition with retention. To do...
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this involves taking internet culture...
The post Marketing survey: Balancing productivity and creativity appeared first on Digiday. Via DigiDay
In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared....
The post The state of paid search: How marketers are managing their programs appeared first on Digiday. Via DigiDay
Facebook is trying to show publishers and creators that it can be a better video monetization partner. But Creator Studio, the tool it built to...
More
