After sluggish starts, more publishers are finding Snapchat a moneymaker
What was once a money pit for some publishers is now becoming more of a gold mine. Snapchat Discover has become a profitable venture for...
Category: Digital marketing
Hope springs eternal for publishers trying yet again with Facebook News
Publishers just can’t quit Facebook. When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned...
‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020
Bayer didn’t bring programmatic buying in-house on a whim. The company, which is now in its second year of running programmatic, search and all digital...
The state of brand suitability
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From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders...
Webinar: Using first-party authentication to grow revenue
The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday. Via DigiDay
Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
Condé Nast is no stranger to bringing its U.S. publications to global markets, but now it’s running the play in reverse. La Cucina Italiana, a...
‘Everyone is under a lot of pressure’: Marketers feel a sense of uncertainty ahead of the ANA conference
This week, marketers once again descend upon Orlando, Florida, for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers,...
The next wave: Chinese companies are leading the way in defining consumer apps
Bart Baker desperately wanted to quit YouTube. Since 2009, Baker had regularly produced parody music videos like Jason Derulo’s “Wiggle” (62 million views), Taylor Swift’s...
‘A compelling model for the industry’: New York Media CEO Pam Wasserstein on merging with Vox Media
The digital media consolidation wave continues. Vox Media and New York Media are combining, creating a bulked-up company on track for $300 million in revenue...
UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech
Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner’s Office have...
‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a...
Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total...
How Le Monde is using podcasts to drive digital subscriptions
French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The...
Survey: The state of supply path optimization
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‘Rainy day and sunny day money’: Producers at streaming shows are looking for product placement deals
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
