Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
Category: Digital Marketing News
Gen Xers rejoice: Suck.com comes back as a daily newsletter
For Internet denizens of a certain age, the words Suck.com evoke a strong sense of nostalgia. (For those under a certain age, a site called...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
Facebook Sales Top Estimates, Fueled by Mobile Advertising
Facebook notched another quarter of revenue that beat estimates after stepping up its mobile-advertising efforts. The company running the world’s biggest social network reported third-quarter...
The Economist adopts time-based ad sales
The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future. The publisher, which operates a hybrid...
What running a marathon taught me about business development
Maggie O. Connors is director of business development, J. Walter Thompson New York This time each year, I become a bit nostalgic. Not just because...
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Apple’s Sales Forecast Indicates Another Record Holiday Quarter
Apple said it will have another record holiday. The Cupertino, California-based company said fiscal first-quarter sales will be $75.5 billion to $77.5 billion, topping last...
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
Inside Mashable’s Tool That Maps How Branded Content Is Shared
Mashable is making a science out of predicting when a story is about to pop around the web, and now it’s built a tool to...
Air Jordan and Supreme team up to collaborate on sneakers, break the Internet
Sneakerheads rejoice: The wait is finally over. The long-rumored Supreme x Air Jordan V shoe went on sale today. Good luck getting your feet into...
Bayer Searches For Shop To Handle Digital Creative and Media
Bayer is searching for a digital creative and media agency of record for its Bayer Consumer Care division. The consumer care group includes its flagship...
