‘Desperate’: What agencies think of PC makers’ new ad campaign
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo...
Category: Digital Marketing News
Square, Mobile-Payments Company Led by Twitter CEO, Files for IPO
Square, the mobile-payments company founded and led by Twitter CEO Jack Dorsey, filed for an initial public offering. Square filed with an initial offering size...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Branded-content growing pains: The Onion goes ‘back to basics,’ restructures Onion Labs
Being funny is serious business. The Onion has come a long way from its roots as a traditional publishing company. In recent years, it has...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Zynga Starts Selling Sponsored Levels Created by In-House Agency
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
The New York Times Plans to Double Digital Revenue by 2020
New York Times Co. plans to double its digital revenue in the next four years by increasing the number of paid online subscribers and attracting...
Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
Conde Nast Makes Big Events Into Snapchat Live Stories, Starting With Teen Vogue Young Hollywood Party
Conde Nast has struck a deal to post video on Snapchat from events such as Friday’s Teen Vogue Young Hollywood party and the Vanity Fair...
Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
Advertising Week doubles as recruitment drive for agencies
If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to...
Google to match Facebook by giving advertisers better data targeting
Google is about to give brands a new way to target their own customers with ads across its platform, opening a marketing opportunity already offered by...
BlackBerry’s New Phone Switches to Android
BlackBerry CEO John Chen said the company has found the low-point of its turnaround after second-quarter revenue plummeted and smartphone shipments hit their lowest since...
Facebook’s Oculus Taps Netflix, ‘X-Men’ to Bring VR Mainstream
Virtual reality won’t just be another technology for hard-core nerds, if Mark Zuckerberg gets his way. Facebook’s Oculus will sell movies, video games and streaming...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
