Gap Taps Abercrombie Alum as New CMO
There’s a new top marketer falling into the Gap. Craig Brommers, a marketing veteran from Abercrombie & Fitch and Speedo, was appointed senior VP and...
Category: Digital Marketing News
Deep-Web Spelunker Vocativ Is Jumping Headfirst Into Television
Vocativ’s top executives are excited about the debut of its eight-episode series on Showtime, “Dark Net,” this Thursday at 11 p.m. ET. But the digital...
Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
On Instagram, Ikea Russia turns emojis into recipes
Even the most creative chefs can turn any ingredients into a succinct recipe. Now try that with emojis. Ikea, ever the inventive company with equally...
Best Practices: HP Partners with Influencers in Video Campaign
In an effort to drive brand engagement with millennials, HP has created a video series in which it collaborates with social influencers to demonstrate features...
Need it Now: How digital immediacy is changing physical delivery
The post Need it Now: How digital immediacy is changing physical delivery appeared first on Digiday. Via DigiDay
RIP Motorola: Lenovo is eliminating the iconic phone brand
Goodbye Moto(rola). Motorola, the brand responsible for designing the once ubiquitous Razr phone, is heading the way of the Betamax and Nokia later this year....
Huffington Post Scales Back HuffPost Live
The Huffington Post is moving away from a focus on producing live-streaming video and concentrating more on creating videos specifically for social platforms. “The way...
Under Armour Enters Wearable Tech With IBM’s Watson and HTC
Under Armour is betting that the smart money for its clothing line is on connected devices and artificial intelligence. The company said Thursday that it...
5 ways to generate leads with LinkedIn: A tactical guide
The post 5 ways to generate leads with LinkedIn: A tactical guide appeared first on Digiday. Via DigiDay
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
Survey: Are out-of-the-box audiences reeling in the right eyeballs?
The post Survey: Are out-of-the-box audiences reeling in the right eyeballs? appeared first on Digiday. Via DigiDay
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
