How Thrillist created a cider ad that got 54 million views in two days on Facebook
People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California....
Category: Digital Marketing News
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Wearable Technology Enters the Workplace
The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that...
Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Check Out Donald Trump’s New Online Ads
Donald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix. The Trump campaign ran just...
Mobile programmatic is now an established digital channel: Stats
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition “from emergent to established.” In its Global Mobile Programmatic Trends Report...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Amazon Data Center to Open in U.K. Despite Brexit Uncertainty
Amazon.com’s cloud computing division remains “committed” to opening a London data center by early next year, even after the British public’s vote for the U.K....
The Top 100 Digital Agencies in 2016: Key movers & shakers
In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report. Top 10 agencies (ranked by fee...
What U.K. Vote to Leave EU May Mean for Global Tech Industry
The lasting impact of the U.K.’s vote to break with the European Union won’t be known for years, but the shift has immediate ramifications for...
Twitter is the latest social network to roll out stickers
Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to...
YouTube Red Gets First High-Profile Original Series in ‘Step Up’
YouTube Red is moving from a home for originals from native creators to one with big-budget dramas. As YouTube parent Google looks to ramp up...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’...
The do’s and don’ts of in-image ads
by Phil Schraeder, CFO and COO, GumGum We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear...
