Snapchat Bitmoji: What does it mean for brands and marketers?
Bit-what? If you’re unaware, Bitmoji essentially allows users to create a virtual version of themselves – sort of like a personalised emoji, but bigger and...
Category: Digital Marketing News
AOL’s Tim Armstrong on What Yahoo-Verizon Deal Means for Ad World
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Texture, Still Seeking to Become a Household Name, Links Up With Home Shopping Network
John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers...
A+E Networks’ FYI taps PureWow for food video
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments...
Millennials don’t hate advertising: It’s all about the value exchange
To paraphrase the singer Estelle, ‘1980 was the year that God made me’ (well, I was born in March, 1980, so technically, I was ‘made’...
The Financial Times Decides to Get Creative With Ad-Blocker Blocking
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach...
Why Sonos is following Apple’s footsteps with an experiential store
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many...
A Brief History of Political Candidates and Video Games
Hillary Clinton’s campaign has invited Pokmon Go-crazed swing-staters in Ohio to register as voters while grabbing PokBalls at an official event on Saturday. “Join us...
The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Don’t call it retargeting: Why the name gets the tactic dead wrong
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Prime Day Gives Retail a Boost
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped...
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
The best of the week: Google is watching, Kim K is naked and Digiday is growing
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
