Meredith Puts a Date on Tom Harty’s Potential Ascension to CEO
This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company’s National Media Group to president and chief...
Category: Digital Marketing News
What can P&G and Facebook teach us about the reality of targeting and the future of TV ads?
While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to...
GE Creates World’s First ‘Connected Volcano’
Digital industrial company GE, which has been at the forefront of using new technologies to tell its story, is creating the world’s first “connected volcano”...
A closer look at Dove’s anti-sexism #MyBeautyMySay campaign
It’s an innovative and worthwhile campaign. Let’s take a closer look. The concept In an open letter, gold medallist Shawn Johnson explains how she received...
AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
Precious ‘cargo’: How well the WSJ’s shorts story did
If you were sentient, English-speaking, and seated in front of a computer at any point in the last week, you probably noticed a debate about...
Facebook Stands Up To Clickbait, Day 2: The Media Responds
The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called “clickbait” headline tropes will get lower billing in the social...
Target Again Selling Amazon’s Tablets, E-Readers After Four-Year Rift
Target has resumed selling Amazon.com’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one...
The future of programmatic: top marketers give their verdict
The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target...
New York Times Seeks Dismissal of Lawsuit Alleging Discrimination in Ad Sales Department
In late April, two New York Times advertising department employees filed a lawsuit against The New York Times, CEO Mark Thompson, and chief revenue officer...
Calvin Klein lays out plans for Raf Simons on Instagram
Calvin Klein confirmed today in a lengthy Instagram post that Raf Simons is the American fashion house’s new chief creative officer. Calvin Klein Collection designers Francisco...
Webinar: Improve email opens, clicks, and churn–no matter the industry
The post Webinar: Improve email opens, clicks, and churn–no matter the industry appeared first on Digiday. Via DigiDay
Marketer MVPs of Social Media: Tumblr Eagerly Awaits the Return of My Chemical Romance
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience...
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Oracle Boosts Cloud Services With $9.3 Billion NetSuite Deal
Oracle gave its cloud-services strategy a big boost by offering to buy NetSuite in a deal valued at about $9.3 billion. Oracle, which sells software...
Free for breakfast (and content analytics)?
The post Free for breakfast (and content analytics)? appeared first on Digiday. Via DigiDay
