WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
Category: Digital Marketing News
With New Campaign, Sonos Tells Consumers: ‘You’re Better Than This’
Sonos wants consumers to know they don’t deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systemsthe listening community can do better. To that end,...
Spotify Said to Be Burying Songs by Artists With Apple Deals
An escalating battle between Apple and Spotify is leaving some musicians caught in the crossfire. Spotify has been retaliating against musicians who introduce new material...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Infographic: With native, most brands want readers’ attention to themselves
The post Infographic: With native, most brands want readers’ attention to themselves appeared first on Digiday. Via DigiDay
How Lynx’s ‘Bigger Issues’ campaign helped reinvigorate the brand
Recognising the fact that it was suffering from a lack of credibility (and more than a hint of sexism) it decided to scrap its tagline...
Amazon’s Core Tech Value Raises Questions for Tax Regulators in U.S., Europe
Jeff Bezos’s relentless focus on user experience has helped him make Amazon the most valuable e-commerce company in the world. But regulators in Europe and...
How brands are zeroing in on niche audiences with influencers
The post How brands are zeroing in on niche audiences with influencers appeared first on Digiday. Via DigiDay
Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared...
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
AOL, IAB Lead Effort to Combat Prejudice in Tech Industry
Speaking at a breakfast devoted to diversity issues Wednesday, one AOL employee stood up to raise what he thought was a persistent problem facing minorities...
How the NSPCC is putting a positive spin on its marketing with Pantosaurus
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
Denny’s Facebook Live gambit: an animated talking pancake
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
Heineken Match-Finding Site Quenches Thirst of Soccer Fans
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
